The short answer
Radiant Dental is a private general and cosmetic practice in Ashton-under-Lyne. The practice already had the reputation — a 5.0 rating from more than 700 Google reviews, and a self-described national finalist for the care of nervous patients at the Private Dentistry Awards 2023. What it did not have was a website built to earn that reputation in search.
The new site went live on 4 September 2026. Published with the practice's permission, its first month on Google: 373 clicks from 19,129 appearances in search, a number-three ranking for "dentist ashton under lyne", and top-ten positions for ten local searches.
What we built
Four treatment categories — general, cosmetic, Invisalign® and implants — broken into eight individual treatment pages, each with real, published pricing: a £65 check-up including X-rays, Invisalign® from £2,500, implants from £2,500. Dental patients ask the price question first; the site answers it on the page instead of behind a phone call.
Ten local area pages cover Tameside and Greater Manchester towns — Stalybridge, Hyde, Denton, Droylsden and others — each genuinely different, written about that town's patients, distances and directions rather than the same paragraph with the name swapped.
Over thirty FAQs are written answer-first, so "how much is a check-up?" opens with the price and what it includes. The site carries Dentist, LocalBusiness and FAQPage structured data, named clinicians with GDC details, proper complaints routes, and a tested online booking route. And it is credited: radiantdental.co.uk carries "Designed & built by Vesica" in its footer — go and check.
What we do not claim
Patient numbers or revenue. Search visibility is one part of how a practice wins patients; the reputation, the team and the care are the practice's own. We publish the search numbers because they are ours to publish, and they were shared with the practice's permission.
Why structure mattered more than design flourishes
Most dental sites are one template page per treatment with vague pricing and no local structure. Patients searching "dentist near me" or "Invisalign cost" click the first practice that answers the question. The work here was patient, structural: one page per treatment, one per town, prices in the open, trust signals built in — then Google and AI search tools could quote the practice directly.
The practice is on our Growth plan (£199 a month) and we report on Search Console in plain English monthly. It owns its domain, its profile and its data, as every Vesica client does from day one.