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The Vesica Journal

Web, SEO & social advice for Leeds businesses

Practical, jargon-free guides on getting found online and turning visitors into customers — written by a Leeds-based web and social team.

Guide · Visual Search

Google Lens for business: a visual search guide

How photographs can help customers find your products and services, plus the practical image work and Search Console checks to do now.

September 2026 · 5 min read
Guide · Web Design

Best website builder for small business: a UK guide

Wix, Shopify, WordPress, AI or custom code? Choose the right route for what you sell, your budget and the time you can give it.

September 2026 · 5 min read
Guide · AI Search

AI SEO for small businesses: a plain-English guide

How to make your business easier for ChatGPT, Google AI Overviews and other answer tools to understand, verify and cite.

September 2026 · 5 min read
Guide · SEO & AI

Google AI Overviews: what they mean for your business

Google now answers many searches before anyone clicks. Why your traffic can dip while your ranking holds — and the fixes that keep your site visible.

September 2026 · 5 min read
Guide · AI Assistants

What does an AI chatbot actually cost?

Free DIY widgets to £40k custom builds — the honest 2026 price tiers for UK small businesses, the hidden fees nobody lists, and how to decide.

August 2026 · 6 min read
Guide · Web Design

Why your website isn't getting enquiries

Getting traffic but no enquiries? The real reasons Leeds business sites don't convert visitors — and the fixes, before you blame the marketing.

August 2026 · 5 min read
Guide · Social Media

Instagram vs LinkedIn for Leeds tradespeople

Which social platform actually brings in customers for local builders, plumbers, electricians and other trades — and why most pick the wrong one.

July 2026 · 4 min read
Guide · Local SEO

How to get your Leeds business into Google's map pack

The local SEO basics that get your business into Google's coveted map pack — Google Business Profile, reviews and NAP consistency explained.

July 2026 · 5 min read
Introduction · Vesica

Why we keep web design and social media as separate choices

Why Leeds businesses shouldn't have to buy social media they don't want just to get a proper website — and what our team offers separately instead.

July 2026 · 4 min read
Guide · Pricing

What does a small business website cost in Leeds?

Upfront vs monthly pricing, what should be included, and where the hidden fees hide — an honest 2026 breakdown for Leeds business owners.

July 2026 · 6 min read
Coming soon

Do you really need social media and a website?

Why one without the other leaves money on the table — and how to run both without doubling your costs.

In progress
Coming soon

How often should you update your website?

The minimum maintenance that keeps your site fast, secure and Google-friendly — and what happens if you don't.

In progress
Coming soon

Should you put your prices on your website?

When open pricing builds trust, when a range works better and how to avoid attracting the wrong enquiries.

Planned
Coming soon

Do website speed scores really matter?

What Lighthouse and Core Web Vitals tell you, what they miss and which speed fixes customers will notice.

Planned