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The Vesica Journal

Web, SEO & social advice for Leeds businesses

Practical, jargon-free guides on getting found online and turning visitors into customers — written by a Leeds-based web and social team.

Guide · AI Assistants

What does an AI chatbot actually cost?

Free DIY widgets to £40k custom builds — the honest 2026 price tiers for UK small businesses, the hidden fees nobody lists, and how to decide.

August 2026 · 6 min read
Guide · Web Design

Why your website isn't getting enquiries

Getting traffic but no enquiries? The real reasons Leeds business sites don't convert visitors — and the fixes, before you blame the marketing.

August 2026 · 5 min read
Guide · Social Media

Instagram vs LinkedIn for Leeds tradespeople

Which social platform actually brings in customers for local builders, plumbers, electricians and other trades — and why most pick the wrong one.

July 2026 · 4 min read
Guide · Local SEO

How to get your Leeds business into Google's map pack

The local SEO basics that get your business into Google's coveted map pack — Google Business Profile, reviews and NAP consistency explained.

July 2026 · 5 min read
Introduction · Vesica

Why we bundle web design and social media into one fee

Introducing Vesica: why Leeds businesses shouldn't need two agencies, two invoices and two opinions to exist properly online — and what one fee covers instead.

July 2026 · 4 min read
Guide · Pricing

What does a small business website cost in Leeds?

Upfront vs monthly pricing, what should be included, and where the hidden fees hide — an honest 2026 breakdown for Leeds business owners.

July 2026 · 6 min read
Coming soon

Do you really need social media and a website?

Why one without the other leaves money on the table — and how to run both without doubling your costs.

In progress
Coming soon

How often should you update your website?

The minimum maintenance that keeps your site fast, secure and Google-friendly — and what happens if you don't.

In progress