Case Study · One, Fully Inspectable
Radiant Dental — Ashton-under-Lyne
Radiant Dental is a private practice in Ashton-under-Lyne. Its own public Google profile shows a 5.0 rating from 700+ reviews, and the practice describes itself as a national finalist for the care of nervous patients at the Private Dentistry Awards 2023. The website's job was to earn that reputation online, not just describe it.
What we built: a dedicated page for every treatment category — general, cosmetic, Invisalign®, implants — each broken into individual treatment pages with real, published pricing (a £65 check-up including X-rays, Invisalign® from £2,500, implants from £2,500). Ten local area pages cover Tameside and Greater Manchester towns like Stalybridge, Hyde, Denton and Droylsden, each with genuinely different content on distance, directions and why that town's patients choose Radiant Dental.
Over 30 FAQs are written answer-first — "How much is a check-up?" is answered with the price and what it includes in the opening sentence. Clinician pages, policies, complaints routes and a tested online booking route complete the structure. The site is live and credited: radiantdental.co.uk carries "Designed & built by Vesica" in its footer — go and check.
Results so far, published with the practice's permission: in its first month on Google after going live on 4 September 2026, the site earned 373 clicks from 19,129 appearances in search, ranked #3 for “dentist ashton under lyne”, and reached the top ten for 10 local searches.
What we don't claim: patient numbers or revenue. Search visibility is one part of how a practice wins patients; the reputation, the team and the care are the practice's own.