Why isn't my website getting enquiries?
Usually because the site has a conversion problem, not a traffic problem: visitors arrive, can't work out what you do, who it's for, or how to get in touch, and leave within seconds. More marketing won't fix that — the page itself has to prove trust and make enquiring effortless.
Work out which problem you've actually got
Open Google Search Console, or whatever's tracking your visitors, before you touch anything else. If sessions are low — a handful a week — that's a visibility problem, and no amount of redesigning the homepage fixes it; you need people finding the site before what happens once they land matters. That's a job for local SEO, not this article. But if you're getting decent traffic and it's still not turning into enquiries, the problem is on the page — and that's what the rest of this is about.
The way to get in touch is hiding — or it's broken
Look at the site with fresh eyes, or better, get someone who's never seen it to try and find how to contact you in under five seconds. On a lot of small business sites, the only route is a "Contact" link buried in the navigation, leading to a form with no phone number, no email, and no sign anyone reads it.
Then check the form actually works. Submit it yourself, from a phone, on a connection that isn't your office wifi. A fair few "we're getting traffic but no enquiries" cases turn out to be a form quietly failing — the email lands in a junk folder nobody checks, or a plugin update broke it months ago and no one noticed. If the form doesn't show a clear "thanks, we've got it" message when it's submitted, you can't actually tell the difference between zero enquiries and enquiries you're simply not seeing. Check your spam folder before you check your marketing budget.
Once it demonstrably works: put a clear way to get in touch in the header, repeat it after every section rather than just at the bottom, and say what happens next — "we reply within 2 hours" does more work than a form that vanishes into silence.
It loads slowly, or looks fifteen years old
Visitors decide whether to trust a business within seconds of a page loading — and if it's still loading, or the design hasn't been touched since it was built, that decision is already made for them. Heavy, unoptimised images and bloated page-builder templates are the usual culprits. A site built properly — hand-coded, fast, and looking like it belongs to a business that's still trading — fixes more of this than any amount of extra content ever will.
There's nothing on the page that earns trust
No real photos of the work, no plain pricing, no honest answer to "why you and not the next search result". You don't need a wall of five-star reviews to fix this — plenty of good, established businesses don't have many, and plenty of bad ones have bought some. What actually earns trust: real photos instead of stock ones, prices you don't have to ask for, and copy that sounds like a person wrote it. If you don't publish your prices, you're not the only one — but it's one of the cheapest trust signals there is to add. Ours are on our pricing page, for exactly this reason.
The fix, in order
Start with whichever costs least and fixes most:
- Put a phone number or contact link in the header, visible on every page.
- State clearly, near the top, what you do and who it's for — one sentence, no jargon.
- Replace stock photos with two or three real ones.
- Publish your prices, or at least a starting figure.
- Check the site on a phone, on 4G, not just your office wifi.
None of that needs a rebuild. If it turns out the whole site needs replacing rather than patching, that's a bigger conversation — start with our guide to what a website should actually cost in Leeds before anyone quotes you a number.
If your site's ticking every box above and it's still not converting, it's worth a second opinion — tell us what's not working and we'll give it to you straight, no obligation.